Innovative predictive marketing solution caps strong roster of launches for MWC 15
Barcelona, Spain – Nokia today outlined its strategy for seizing the opportunities of a programmable world, and rounded off its launch line-up for Mobile World Congress (MWC) by unveiling the innovative predictive marketing solution, which lets operators tap growing amounts of data to offer smarter services, boost revenues and improve customer loyalty.
At a media and analyst briefing on the eve of MWC, Nokia President and CEO Rajeev Suri outlined the bold, transformational steps Nokia has taken since the sale of substantially all of its Devices & Services business and rebirth as a company focused on a world of connected people and things.
“We see technology evolving to a point where almost all people and billions and billions of devices – 50 billion or more by 2025 – are connected, where software holds all those connections together, where analytics bring meaning, and where automation brings simplicity and efficiency,” Suri said.
“We are inspired by the human possibilities of technology, and in a prime position to address its opportunities. We finished 2014 by showing growth across all three of our businesses – Nokia Networks, HERE and Nokia Technologies – and our honed operating model and strong balance sheet give us the wherewithal to make the right investments in innovation,” he said.
“It’s the perfect springboard for us as we celebrate our 150th year as a company. We are geared for 2015 and beyond, and moving forward with optimism and a readiness to unlock the extraordinary potential of our technological future.”
Suri also launched Nokia’s predictive marketing solution, part of the company’s increasing focus on analytics which tap the vast amount of data available to provide a richer picture of mobile service experiences and ways that information can benefit both people and operators.
The predictive marketing solution leverages the capabilities and know-how of Nokia Networks’ market-leading Customer Experience Management and the Mobile Marketing Suite from mapping and location intelligence leader HERE, bringing a contextual element to data and the opportunity to very quickly set up personalized offers for services tailored to individual customer needs.
“Predictive marketing is just a taste of what we can – and will – do as a company. I am proud of the innovation we announced today and in the run-up to Mobile World Congress, and excited about opportunities open to us as we move into 2015 and beyond,” Suri said.
Predictive marketing is one of the many opportunities Nokia sees in big data and analytics, and part of the five blockbuster trends the company is discussing at Mobile World Congress 2015. In Barcelona, Nokia will also show how the telco cloud can help operators keep pace with the Internet world; how ultra-dense networks can ensure performance and meet growing capacity demands; explain how the latest application of location information can improve driving safety; and how to connect and manage the Internet of Things.